We routinely ask our members what they need and where they plan to focus their time and effort. Despite practice size, location and values activities that enhance client acquisition, retention and the client experience are always of interest.

We recently hosted the webinar Being Visible and Valuable to Build Stronger Client Relationships with partners VetCheck and GoVet. During this session, we learnt how a practice can maintain practice continuity and nurture stronger client engagement through:

  • Enhanced email marketing with engaging content that resonates emotionally and drives stronger client relationships
  • Segmentation of customers to instantly build trust
  • Automated processes which increase the uptake of recommendations with consistent education
  • Enhanced engagement with clients between visits to become the go-to for pet health information


We also took a look at some real case studies from practices that are driving results with effective email marketing. Results included:

  • More appointments
  • Increased email open rate of over 105%
  • Achieved over 45% email newsletter open rates
  • Increased click-throughs to practice website by 70%

Click to view the full recording.

IVA Membership includes preferential pricing with VetCheck, GoVet and a range of other partners. Make an enquiry about IVA Membership to find out more or

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